220hex / Gisle Frøysland has for over a decade been one of the key figures of the Norwegian electronic arts scene. He is a founding member of BEK - the Bergen Centre for Electronic Art, initiator/maintainer of the FLOSS videoapp MøB, and main organizer of the Piksel festival in Bergen, Norway. Since the early 80s he has been working as a musician, VJ and visual artist.
"Frøysland's work is an inquiry into what he himself calls the "hype traps that the computer and media industry wants us to believe in". In pieces like "Dodonews" and "the FaceBot", he turns these traps into dialogic scenes, thereby revealing hidden power structures and presumptions. The dislocations of Frøysland form a media critique that questions not only the cybernetics of the net but also its utopian claim; neither browsing nor digital interpretation can free itself from contextual references. "
- Electrohype 2002